{"id":1561,"date":"2021-12-10T19:18:47","date_gmt":"2021-12-10T18:18:47","guid":{"rendered":"https:\/\/www.mohicanaproductions.it\/?p=1561"},"modified":"2022-01-17T17:28:21","modified_gmt":"2022-01-17T16:28:21","slug":"cinematic-web-spot","status":"publish","type":"post","link":"https:\/\/www.mohicanaproductions.it\/?p=1561","title":{"rendered":"Cinematic Web Spot"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"display: flex;\n\tflex-direction: column;\n\tflex-wrap: nowrap;\n\tjustify-content: center;\n\talign-items: center;\n\talign-content: stretch;\nheight:100%;\nfont-size:1.25em;\">\n<div style=\"max-width:40ch;text-align:left;margin:16px;\">\n<hr style=\"height:0;\n\tborder: 0px;\n\tborder-bottom: 2px solid #d7db2d;border-top: 2px solid #d7db2d;\n\twidth: 65%;\nmargin-left:0;\nborder-radius:4px\"><span style=\"max-width:40ch;\">\nNasce una nuova forma di Spot: il cinematic web spot di Chiara Sabbadini per portare a marchi e brand la magia del cinema sul web.<\/span><\/div>\n<div style=\"max-width:40ch;text-align:left;margin:16px;\">\n<hr style=\"height:0;\n\tborder: 0px;\n\tborder-bottom: 2px solid #d7db2d;border-top: 2px solid #d7db2d;\n\twidth: 65%;\nmargin-left:0;\nborder-radius:4px\"><span style=\"max-width:40ch;\">\nIl cinematic web spot \u00e8 un video di breve durata, normalmente meno di un minuto, ideato per promuovere non un prodotto legato a un brand, funzione tipica dello spot pubblicitario classico, ma per esaltare l&#8217;idea, la filosofia d&#8217;ispirazione del marchio stesso, oltre che l&#8217;imprenditore, l&#8217;artista o il creativo che ogni giorno lavora per dar forza al suo brand.<\/span><\/div>\n<div style=\"max-width:40ch;text-align:left;margin:16px;\">\n<hr style=\"height:0;\n\tborder: 0px;\n\tborder-bottom: 2px solid #d7db2d;border-top: 2px solid #d7db2d;\n\twidth: 65%;\nmargin-left:0;\nborder-radius:4px\"><span style=\"max-width:40ch;\">\nAziende e brand seguono la continua evoluzione del web e dei loro mercati on line e in questo passaggio, molte realt\u00e0 hanno la necessit\u00e0 di fare emergere le loro idee promuovendo soprattutto la loro filosofia e i loro valori, oltre che il loro prodotto.<\/span><\/div>\n<div style=\"max-width:40ch;text-align:left;margin:16px;\">\n<hr style=\"height:0;\n\tborder: 0px;\n\tborder-bottom: 2px solid #d7db2d;border-top: 2px solid #d7db2d;\n\twidth: 65%;\nmargin-left:0;\nborder-radius:4px\"><span style=\"max-width:40ch;\">\nPer questo, lo spot pubblicitario classico in stile &#8220;super bowl&#8221; , poco adatto al mercato web, lascia spazio a nuove forme comunicative in grado di parlare direttamente ai clienti e ai seguaci del brand che utilizza i social, principalmente facebook e Instagram.\n<\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"width:100%;text-align: right;display: flex;\n\tflex-direction: column;\n\tflex-wrap: nowrap;\n\tjustify-content: center;\n\talign-items: center;\n\talign-content: stretch;\npadding:30px;\"><img decoding=\"async\" src=\"https:\/\/www.mohicanaproductions.it\/wp-content\/uploads\/2021\/12\/Cinematic-Spot.jpeg\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"width:100%;text-align: right;display: flex;\n\tflex-direction: column;\n\tflex-wrap: nowrap;\n\tjustify-content: center;\n\talign-items: center;\n\talign-content: stretch;\"><img decoding=\"async\" src=\"https:\/\/www.mohicanaproductions.it\/wp-content\/uploads\/2021\/12\/set_unforgettable_2-scaled.jpg\" alt=\"Art_Je_Ma_Noms1\" style=\"whidth:100%;\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"display: flex;\n\tflex-direction: column;\n\tflex-wrap: nowrap;\n\tjustify-content: center;\n\talign-items: center;\n\talign-content: stretch;\nheight:100%;\nfont-size:1.25em;\">\n<div style=\"max-width:40ch;text-align:left;margin:16px;\">\n<hr style=\"height:0;\n\tborder: 0px;\n\tborder-bottom: 2px solid #d7db2d;border-top: 2px solid #d7db2d;\n\twidth: 65%;\nmargin-left:0;\nborder-radius:4px\"><span style=\"max-width:40ch;\">\nCome lo spot pubblicitario classico, anche il cinematic web spot deve essere in grado di colpire oltre che di emozionare ma cambia l&#8217;obiettivo finale che non \u00e8 necessariamente quello di far compiere un&#8217;azione diretta all&#8217;utente finale, ma \u00e8&nbsp; quello di dare valore al marchio, per celebrare un evento come per esempio il raggiungimento di un risultato aziendale importante, il lancio di un nuovo sito, o un anniversario.<\/span><\/div>\n<div style=\"max-width:40ch;text-align:left;margin:16px;\">\n<hr style=\"height:0;\n\tborder: 0px;\n\tborder-bottom: 2px solid #d7db2d;border-top: 2px solid #d7db2d;\n\twidth: 65%;\nmargin-left:0;\nborder-radius:4px\"><span style=\"max-width:40ch;\">\nA differenza dello spot classico, il cinematic web spot nasce dalla scrittura di scena e non si utilizzano storyboard ma veri e propri concept, soggetti e sceneggiature pensate con la stessa tecnica con cui si realizzano film, serie tv e cortometraggi.<\/span><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nasce una nuova forma di Spot: il cinematic web spot di Chiara Sabbadini per portare a marchi e brand la magia del cinema sul web.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cinematic Web Spot - Mohicana Productions<\/title>\n<meta name=\"description\" content=\"Nasce una nuova forma di Spot: il cinematic web spot di Chiara Sabbadini per portare a marchi e brand la magia del cinema sul web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mohicanaproductions.it\/?p=1561\" 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